Archive for the ‘Bushwick’ Category

Deep in Hipster Country, Mediocrity Festers

Friday, May 4th, 2007


Too cool for you.

This afternoon Yury IMed me: “Wanna go to the Archive?”

me: k

We make our way from the house, on the fringes of Bushwick’s Bodega Belt, past the huge parking lots, parks, and housing projects that serve as the borderlands between my hood and the spooky industrial areas beyond. This part of East Williamsburg is lazily called Bushwick, or “West Bushwick” by the geographically challenged (Bushwick is SOUTH of East Williamsburg). It’s fine; it’s more my neighborhood than Bedford Avenue ever will be theirs.

It doesn’t take long after crossing Flushing to realize you are in yet another one of New York’s unique ethnic enclaves: everyone is vaguely ugly, thin, and pale, with hairy, bony forearms and pants too tight for their concave asses. They amble around the vacant lots and filthy warehouses on their wobbly chicken legs — thighs not much thicker than their calves. But their clothes and hair are fabulous.

In an eerily intact line of old brick tenements on Bogart and Grattan Streets is The Archive, a coffee and DVD rental shop (hipsters like to rent their DVDs in person. why? dunno). I have been here probably 10 times now, and each time I’m far short of impressed. The drip coffee is good, and that’s pretty much all I’ve had except for an okay chai and some iced tea. The employees are usually very nice, but a few of them are jerks visibly annoyed by my presence at the counter, oppressing them with my requests for their wage slave labor. Or maybe my hair isn’t shaggy enough…even though I cut it myself…

The furniture is cool, I like their front wall banquette, even though the shag cover is totally vile, matted and crusted with filth. It has really big windows that would be pleasant if they weren’t swathed in wire mesh. You can plug in your computer, but don’t try to do any substantial work here — the wireless connection is slower than molasses. My Verizon card is faster, let’s put it that way. All this, and the prices go up seemingly every week. Oh, and the music sucks. Sucks.

Believe it or not, they have good bagels. Just authentic enough to be chewy but not authentic enough to hurt your gums. They have good oatmeal-chocolate chip cookies, too. I haven’t had the espresso…wait a second, brb

back — yeah, it sucks. The asshole currently running the counter pulled it way too long — it fills half a small cup of coffee. Tastes like crap. He slammed it down on the counter — “here you go brah, catchya later.” *shudder*

Okay, if you live in the immediate hood, it’s the only place to go. Wyckoff Starr is friendlier, cuter, tastier, but it’s in a total wasteland. Maybe one day soon some benevolent, far-sighted entrepreneur will save us Deep Bushwickers from the indignity of being scowled at by Kansan immigrant poseurs as we order a latte.


Bashful Yury struggles to work at The Archive.

The Archive, 49 Bogart Street, Brooklyn

Mon-Fri 7am-11pm, Sat-Sun 10am-11pm

Bright Spot in the Bushwick Gloom

Monday, April 9th, 2007